Videoconference Profit E-commerce – The engines of growthin online commerce

• Rising numbers of online orders, supply chain bottlenecks, changing customer behavior and closing physical stores are just some of the challenges that retailers have had to respond to in order to maintain business continuity in the context of the pandemic. COVID-19.
• The health crisis has created additional economic and operational stress for retailers, who have had to transform their business model by adopting an omnichannel or online-only strategy to meet consumer needs.
• Accelerated by the pandemic, the Romanian e-commerce sector was estimated at 5.6 billion euros in 2020, 30% more than in 2019, and the estimate is that it will increase by at least 30% in this year.
• The increase was about 500 million euros above the initial forecast, amid the Covid-19 pandemic that accelerated the pace of online shopping, as well as the percentage of online card payments.
• In turn, the mail and couriers were brought to a record high by the pandemic, with the turnover of companies providing postal and courier services estimated to exceed the threshold of 6.6 billion lei, as a result of online demand. increased.
• With the exception of the verticals affected by the effects of the pandemic, such as Horeca or Travel, the local e-commerce sector has experienced accelerated growth, with Romania being among the EU countries with the highest annual growth rate of online trade, which shows significant potential in the future, in a market that has not yet reached the level of maturity of other countries in northern and western Europe.
• According to the Eurostat report published in January 2021, 85% of Romanians have used the Internet at least once in the last 12 months, and 45% of Internet users have made at least one online purchase in the last 12 months. Through these statistics, however, Romania is at the bottom of the ranking of EU countries, being followed only by Bulgaria, with 42% of Internet users who have bought online at least once in the last 12 months.
• E-commerce is one of the fastest growing sectors, and Romania is no exception, with an accelerated evolution, which would normally have occurred in years.
• We are witnessing an accelerated paradigm shift last year due to the pandemic and lockdown. Forced to shop online for the safety and availability of their products, shoppers have rediscovered the value of their time and money and redefined their relationship with their brands. Even if they return to physical stores, these changes will remain and redefine the trade of this decade.
• And globally, the focus is on e-commerce. Glovo received 450 million euros in funding, the largest in history for a Spanish startup, including from competitor Foodpanda, and Deliveroo attracted more than $ 2 billion in the biggest IPO of the decade on the London Stock Exchange.

DISCUSSION TOPICS:

• What are the concrete changes in Romanian retail and e-commerce?
• How far can local e-commerce grow?
• How can you best adapt to the constraints of growing your business?
• How can more customers be attracted to the current context?
• What will be the effect of the new rules prepared by the Government, which will require traders to clearly indicate a certain price in case of discounts?
• How will consumer behavior change after the pandemic?
• What tools do you need to invest in in the current context?
• What are the trends in buyer behavior?
• How do you distinguish your business from your competitor’s business?

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