CONTEXT:

• The record advance of digital sales in 2020 and 2021 moderated last year, and the market continued to recover this year as inflation put significant pressure on consumer incomes.
• E-commerce players are adapting to the new economic reality and changed consumer behaviors, the market entering the era of consolidation and maturation.
• The lack of predictability, rising costs, fiscal uncertainty, the chip crisis and problems in international transport reflect over time on online businesses and have consequences on the market.
• With slower growth rates, however, digital commerce is becoming much more competitive, and brands and retailers are much more attentive to customer attraction and retention strategies.
• For managers and entrepreneurs in the field, the challenges also come from the area of technology, digitization, innovations that transform the market, but also financing, in a context where capital has become increasingly expensive.
• Last but not least, the regulations and measures taken by the authorities influence the field, with consequences for the future of business.
• Market perspectives in such a complicated context will be brought up for debate by Profit.ro at a new conference dedicated to the e-commerce sector.

DISCUSSION TOPICS:

• Financial challenges for local entrepreneurs in an economic context marked by inflation, bottlenecks in supply chains, increased costs of energy and raw materials.
• How consumer preferences are changing.
• How you can get out of the local market to establish yourself in other countries.
• The problem of returns – solutions.
• Preferences for delivery, changes in courier services.
• Sustainability concerns – the issue of packaging, transport, etc.
• Economic perspectives of online commerce.
• Technological transformations and innovations that will have the biggest impact on e-commerce in the coming years.
• Black Friday expectations.
• Logistics challenges in an increasingly crowded market.
• What impact will the fiscal changes announced by the Government to balance the public budget have on the industry.
• How have the needs of online retailers and consumers evolved/changed? Differences according to areas / market segments.
• Challenges for the workforce in online commerce.
• Data analysis regarding market evolution and prospects for the next period.
• How can the uncertainty generated by price increases and the conflict in neighbors over the buying trend be overcome?
• How can the supply problems be solved as best as possible to develop the business?
• How can the online sales channel be effectively combined with the physical store?
• Funding for the adaptation of sales to the digital environment.
• How do you make your product pricing strategy.
• Advice for entrepreneurs at the beginning of the journey, when they decide to launch an online store.
• Challenges for start-ups in attracting institutional investors.
• Process and operations optimization solutions, insights for AI.

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